JOULES BEDLINEN – NEWS EXCLUSIVE

A few months ago, I was pottering around the Bedeck factory in Belfast, admiring new collections, when I spotted some rather exciting looking top secret bedlinen designs, featuring Joules patterns. (Yes, Joules. The British country-wear emporium founded thirty years ago by jolly old Tom Joule, who started out by peddling pink wellies to country types at equestrian events. His first 100 pairs sold like hot cakes and he soon realised he was on to something. Nowadays, he has stockists all over the UK and Ireland as well as a store in Richmond, America.) The new Joules bedlinen and home accessories collection launches tomorrow. Here’s a little preview in case you just can’t wait…

As you’d expect, the children’s fashion designs work beautifully on bedlinen, proving that kids’ rooms can be chic! I love the polka dot reverse on this ‘Piggy Cat Farm’ duvet set (from £10 for a pillowcase) and the hot pink farmyard silhouette is girly without being saccharine.

This cheerful ‘Circus’ range is another cutie – with acrobats and animals. It looks great with striped pillowcases and the new ‘Strongman’ cushion (£40). For grown-ups, there are coastal-style boat designs, bold floral ranges and a quirky ‘Ribbon Stripe Horse’ collection…

The bedlinen is all very nice, but it’s the new Wading Bird cushion and the lovely wool blankets (in mustard and teal!) that I’ve got my eye on…

1: Boats cushion, £40; 2: Wading Bird cushion, £40; 3: Piggy Cat Farm pillowcase, £10; 4:  Jade green woollen Beehive throw, £85.

5: Ribbon Stripe Horse pillowcase, £20; 6: Coastal Boats pillowcase, £15; 7: Gold Woollen Beehive throw, £85; 8: Circus pillowcase, £10.

3 Comments
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3 Responses to JOULES BEDLINEN – NEWS EXCLUSIVE

  1. Hannah luke says:

    Dear sir or madame
    i was wondering
    if any of the local joules shops will sell the bed linen
    That i have seen on facebook and on the internet when i put in joules
    bed linen ould also like to know how much it cost and does it come in single set

  2. Ioana says:

    Wow, definitely for sweet dreams! :)

  3. Sam says:

    Love the style and colours, great way to start the day with some bright colours to inspire the mind.

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