MT CASA LAUNCHES IN EUROPE

OK, so imagine mt tape… but BIGGER. For walls. Appliances. Furniture. Floors.

The lucky Japanese got it back in May. Then, in August, it spread to the US. Now, at Maison & Objet in Paris, mt┬áCASA has finally arrived in Europe – and you’ll be able to see it in London soon, too, at Top Drawer

Available in 5cm, 10cm or 20cm widths, the new tape is specifically designed for home decoration and, as if stripes on your surfaces aren’t exciting enough, there are 5cm diameter sticky polka dot spots available, too.

The translated marketing literature promises ‘infinite application possibility’ and shows us the home of a happy addict – a woman whose life was, presumably, completely MT before she discovered mt…

Note how she has substituted everyday household items for tape; Who needs wallpaper, chalk or socks when you’ve got mt?

Once she’d started, she thought she might as well finish.

As she filled the cups with rolls of tape, the children didn’t dare tell mummy that they preferred the taste of tea.

As the house grew darker and darker, so did mummy’s mood.

Having covered the walls, floors, lampshades, vases and coffee table, mummy tore up all the framed family photos, before taping herself to the sofa, exhausted.

Little Molly Tina couldn’t open the cupboard where mummy had locked her and she was very, very hungry – but at least she could admire the pretty mt polka dots on the other side of the glass door.

2 Comments
Filed in: HIGH STREET FINDS, ONLINE FINDS, OOT AND ABOOT, THAT'S CRAFTY
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2 Responses to MT CASA LAUNCHES IN EUROPE

  1. Helen Morris says:

    Thanks Ellie, that was a much needed giggle.

  2. Bianca says:

    Only just caught up with the Blog posts – LOVE this one! A soap-opera if ever there was one!

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